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USE OF COOKIES AND WEB BEACONS

Cookies

A “cookie” is a small data file transferred by a website to your computer’s hard drive. BLAZEPOINT sends cookies when you surf our site, request information, or register yourself for certain services. Accepting the cookies used on our site does not give us access to your personal information, but we may use the cookies to identify your computer. Cookies are typically classified as either “session” cookies or “permanent” cookies.

  • “Session“ cookies do not stay on your computer after you leave our website or close your browser. The aggregate information collected permits us to analyse traffic patterns on our site. This can enable us over time to provide a better experience on our site by improving content or personalisation and making our site easier to use.
  • “Permanent” cookies are those that remain on your computer. They are used to facilitate shopping, personalisation and registration services. For example, cookies can keep track of what you have selected to purchase as you continue to shop and allow you to enter your password only once on Web pages where a login is required. “Permanent” cookies can be manually removed by the user.

Most browsers automatically accept cookies by default, but you can usually refuse cookies or selectively accept certain cookies by adjusting the preferences in your browser. If you turn off cookies, there may be some features of our site that will not be available to you and some Web pages may not display properly. You can find information on popular browsers and how to adjust your cookie preferences at the following websites:

Web beacons

Some BLAZEPOINT.co.uk Web pages and HTML-formatted e-mail newsletters use Web beacons in conjunction with cookies to compile aggregate statistics about website usage. A Web beacon is an electronic image, called a single-pixel (1x1) or clear GIF. Web beacons can recognize certain types of information on a visitor's computer, such as a visitor's cookie number, time and date of a page view, and a description of the page where the Web beacon is placed. You may render some Web beacons unusable by rejecting their associated cookies.

Third-party media companies

BLAZEPOINT does not post third-party ads on its website. BLAZEPOINT may use third-party media companies to place ads for BLAZEPOINT products or services on other companies’ websites. If you view a Web page where BLAZEPOINT ads appear, the online media company may place a cookie or Web beacon on your computer. This allows the online media company to recognize the computer when it is used to return to that site, or to measure advertising response. This data is anonymous and is not linked to personal data on the user’s computer or any BLAZEPOINT databases. Some BLAZEPOINT newsletters delivered on BLAZEPOINT’s behalf by online media companies use the same technologies. In both cases, this data is also used by the online media company to measure advertising and content interest and relevance. BLAZEPOINT does not have access to the data collected by the online media company. To prevent online media companies from placing cookies on your computer, you will need to visit each media company’s website and use their cookie removal process or set your browser cookie filter accordingly.